Top News
Ten dead in Branson, Missouri, after tourist boat accident on Table Rock Lake  ||   Will there be an earthquake today like Rahul Gandhi predicted?  ||   MLB photo of the day  ||   Heyward helps Cubs beat Cardinals 9-6 in return from break  ||   NFL, players call truce on anthem rules while discussions continue  ||   Milwaukee Brewers players shocked by Josh Hader's tweets, but willing to hear him out  ||   Eight dead in Branson, Missouri, after tourist boat accident on Table Rock Lake  ||   Today in History for July 20th  ||   2018 International Champions Cup: Schedule, TV coverage, game locations  ||   Cahill open to offers for club football outside Australia  ||   NFL does right thing in tabling Dolphins, league's restrictions on protests during anthem  ||   Eight dead in Branson, Missouri, after tourist boat accident on Table Rock Lake  ||   Heyward helps Cubs beat Cardinals 9-6 in return from break  ||   Today is important day in our Parliamentary democracy, India is watching closely: PM Modi on trust vote  ||   Eight dead in Branson, Missouri, after tourist boat accident on Table Rock Lake  ||   Eight dead, others injured in 'mass casualty' event on Table Rock Lake  ||   Rahul's speech will be start of oust-Modi campaign: Congress  ||   Nearly 70% of Republicans approve of Trump's handling of Helsinki summit, CBS poll finds  ||   2018 NFL record projections: Will Patriots falter on road to Super Bowl LIII?  ||   Tornadoes rip through Iowa injuring several people and causing damage  ||            

Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed  1 Week ago

Source:   USA Today  

Build-a-Bear's one day sale was so successful it was shut down — in some places, just hours after it began.

"We have closed lines in our U.S. and Canada stores."

The message went out about 11:30 a.m. EDT. 

Before the stores opened in the U.S., the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. 

When the deal was announced Monday, parents were overjoyed at the opportunity to walk in  and pick out a plush toy for the cost of their child's age.  (A typical bear costs between $10-$25 plus the cost of accessories.) 

That excitement turned to disappointment Thursday as eager children were turned away.

Livid parents took to social media in the U.S. and the U.K. to rage. 

'Overwhelming and unprecendented'

Lines stretched outside Build-a-Bear stores with parents reporting waiting up to six hours to buy a plush toy, according to some social media reports. 

Build-a-Bear representatives told All the Moms  that the response to the promotion was  "overwhelming and unprecedented."  

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority."

The company said it is "working to address the situation" and "will reach out directly to our valued guests as soon as possible."

To earn the Pay Your Age promotion, adults had to enroll in the free Build-a-Bear Bonus Club rewards program and provide an email address.

Build-a-Bear is expected to contact customers through their email.

MORE: Shut out of Build-a-Bear Pay Your Age Day? Try this birthday month deal instead.

Follow us on Facebook and Twitter.

More News
About Us Terms & Conditions Disclaimer
Advertise Contact
register and win

NRIS.COM is one of the premier NRI website that provides a range of resourceful services to Indian expats residing in the USA. Visiting the site you will find comprehensive information related to restaurants, casinos, pubs, temples, carpool, movies, education, real estate, and forums. The simple and easy to navigate format allows NRIs to gain information within a fraction of a second. Moreover, advertising through its column of Indian free classifieds in USA allow businesses to improve visibility of their brand.

LA NRI's Chat (0 Users Online)